Aluminum Upcycled Book Event in Brooklyn Saturday 1:30pm

zimringpostedI will discuss my book Aluminum Upcycled: Sustainable Design in Historical Perspective (available now) at Pratt’s Sustainability Crash Course in Brooklyn Saturday afternoon March 25 from 1:30-2:20pm. 

The Sustainability Crash Course runs from 9am to 5pm with a variety of talks and events at Pratt’s Brooklyn campus (200 Willoughby Avenue near the Clinton-Washington C station and the Classon G station). My book launch will be in Pratt’s Engineering Building at 1:30pm and last about 50 minutes. The event is free, but registration is required.

I will have copies of the book for sale ($30 cash or check, a discount from the $39.95 list price) at the event. Johns Hopkins University Press describes my history of sustainable design strategies this way:

Beginning in 1886 with the discovery of how to mass produce aluminum, the book examines the essential part the metal played in early aviation and the world wars, as well as the troubling expansion of aluminum as a material of mass disposal. Recognizing that scrap aluminum was as good as virgin material and much more affordable than newly engineered metal, designers in the postwar era used aluminum to manufacture highly prized artifacts. Zimring takes us on a tour of post-1940s design, examining the use of aluminum in cars, trucks, airplanes, furniture, and musical instruments from 1945 to 2015. 

By viewing upcycling through the lens of one material, Zimring deepens our understanding of the history of recycling in industrial society. He also provides a historical perspective on contemporary sustainable design practices. Along the way, he challenges common assumptions about upcycling’s merits and adds a new dimension to recycling as a form of environmental absolution for the waste-related sins of the modern world. Raising fascinating questions of consumption, environment, and desire,  Upcycling Aluminum is for anyone interested in industrial and environmental history, discard studies, engineering, product design, music history, or antiques.

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